AACB Inc. Summary of Strategic Plan

Objectives / Key Result Areas

1. SUPPORT NATIONAL MARKETING OPPORTUNITIES

2.    ADDRESS ADVOCACY REQUIREMENTS

1. SUPPORT BUREAUX PERFORMANCE REQUIREMENTS
2. SUPPORT BUREAUX STAFF EDUCATION

 Strategies

1. Identify and create opportunities for marketing initiatives by Bureaux as a collective, including partnerships with bodies such as Austrade, CEDA, Business Events Australia, allied sectors, e.g. conference centres, and ATEC, and in particular; Identify and assess new Joint-Promotion opportunities.

1. In two elements;

Review AACB needs at BECA, and as a consequence;

Support BECA so as to encourage whole-of-sector industry benefits, in particular;

ü  Drive development of a greater recognition of the sector as outlined in the National Business Events Strategy 2020 (NBES2020) presented to the Australian Government in 2008;

ü  Drive cooperative market intelligence and research projects catering to the whole sector;

ü  Identify and then drive 2020 BE goals for and with Tourism Australia.

Lobby for Bureaux specific matters if and when required, for example, enhancement of the Export Market Development Scheme (EMDG), and searching for such like opportunities

3.    As an ongoing requirement; produce and improve through consultation an annual Convention Bureaux Performance Report, and to share top-of-line aggregate data with core partners.

4.    Continue with communication forums and programs for bureaux staff networking and education.

For tactics – please contact AACB’s CEO at info@aacb.org.au