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| | THE ROLE OF THE AACB The Association of Australian Convention Bureaux Inc. consists of 14 city and regional bureaux, dedicated to marketing their specific region as premier Business Events
destinations to intrastate, interstate and international markets. The bureaux also recognise their responsibility to promote Australia as a whole.
KEY FOCUS AREAS OF THE AACB - Research leading to Business Events market intelligence
- Bureaux staff education
- Providing a policy development forum for collective international projects to promote Australia as a Business Events destination
- Lobbying & Government liaison
THE ROLE OF A BUREAU - To develop a Business Events destination and then to create and market the image of that destination to the world
- To be the driving force in securing and promoting for a destination: - Meetings;
- Corporate events, such as incentive travel programs;
- Conventions;
- Exhibitions and special events; - To market Australia as having ‘the best events under the sun®
- To exchange ideas, network development and trade contracts
THE RESPONSIBILITIES OF A BUREAU To provide measurable benefits for its 2,637 stakeholders through a range of sophisticated;
- Sales and destination marketing activities, and
- Coordination and advisory services
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